Creating Competitive Advantage During The Covid Pandemic

In the broadcast posted below, Kevin Uphill and business mentor Joe Hinton discuss how to create competitive advantage in volatility.

The Covid-19 pandemic has created recession, accelerated virtualisation, and driven some sectors to the ground. Many leaders will focus on business maintenance and avoid deep decisions until there is more certainty, with the belief that in a storm you should not aim for higher ground, but this is not creating competitive advantage. In a storm, you should take the opportunity to be bold and shape your business model for the next ten years whilst others are distracted. The pandemic will gradually fade, but the core questions will remain the same:

  • What can you do to make sure you are better than your competitors?
  • What will your future customers want and how have they changed?
  • How can you address these changes most profitably and productively?
  • What needs to change – whatever your history and however difficult?

If you are interested in learning more about this topic, you can read the accompanying article – “3 Ways to Create Competitive Advantage in Volatile Marketshere.

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