Bridgewater and UK foodhall


Food & Drink

Peck and Strong a highly established and successful Food business established for over 30 years has been sold to Bridgwater and UK foodhall. The sale was advised and led by Avondale Corporate.

Peck and Strong Limited was established in the 1980’s, when John Peck, a self-taught baker, started baking flapjacks and vegetarian flans from the kitchen in his Devon cottage to supply the students’ coffee bar at Exeter University. Today, this unique bakery, which continues to bake every cake, flan and pie by hand, from their own recipes, operates out of a bespoke 14,000 sq ft warehouse in Crediton and is one of the

UK’s leading Cake manufacturers. John Peck, who retains part ownership, will stay as Managing Director to ensure the business maintains its exceptional year on year growth.

The acquisition increases Bridgwater Bros Holdings  (BBH) portfolio of companies which includes UK Foodhall, which Avondale oversaw the sale of in 2012.

George Reynolds Group director of BBH said “We invest carefully in UK manufacturing and with a number of food businesses in our portfolio we have both synergy and scale to develop the formidable Peck and Strong brand even further, whilst maintaining its absolutely exceptional reputation for authenticity and quality. Both Peck and Strong and John are welcome additions to our dynamic team”.

I selected Avondale to market and sell my business because I was looking for something more than the readily available bish bosh flog it style of service. I wanted a bit more intelligence, thought and breadth of view, and in this Avondale, and Kevin in particular, did not disappoint. For sure Kevin is a fixer, one with a wealth of contacts, but on top of this he has a genuine personal interest in his client which extends beyond the immediate scope of the sale. The twelve month process was an experience, and a very enjoyable one.
John PeckOwner