Yearly Archives: 2021

3 Ways to Create Competitive Advantage in Volatile Markets – Article

4.5 min read Creating Competitive Advantage During The Covid Pandemic The Covid-19 pandemic has created recession, accelerated virtualisation, and driven some sectors to the ground. Many leaders will focus on business maintenance and avoid deep decisions until there is more certainty, with the belief that in a storm you should not aim for higher ground, but…

2021 – Invent Tomorrow and Create a Competitive Advantage – Article

3.5 min read Let’s go invent tomorrow rather than worrying about what happened yesterday”. These were the words of Steve Jobs when he was reinstated as head of Apple Computers in 2007. The idea of looking to the future rather than dwelling on the past certainly resonates in our ‘new’ world. Covid-19 has undoubtedly had a…