Food & Drink

Peck and Strong, a well established and successful food business, established for over 30 years, has been sold to Bridgwater and UK Foodhall.

Peck and Strong Limited was established in the 1980s when John Peck, a self-taught baker, started baking flapjacks and vegetarian flans from the kitchen in his Devon cottage to supply the students’ coffee bar at Exeter University. Today, this unique bakery, which continues to bake every cake, flan and pie by hand, from their own recipes, operates out of a bespoke 14,000 sq. ft. warehouse in Crediton and is one of the UK’s leading cake manufacturers.

The acquisition increases Bridgwater Bros. Holdings (BBH) portfolio of companies which includes UK Foodhall, (which Avondale oversaw the sale of in 2012). George Reynolds Group director of BBH said “We invest carefully in UK manufacturing and with a number of food businesses in our portfolio we have both synergy and scale to develop the formidable Peck and Strong brand even further, whilst maintaining its absolutely exceptional reputation for authenticity and quality.

Both Peck and Strong and John are welcome additions to our dynamic team”. John Peck, who retains part ownership, will stay as Managing Director to ensure the business maintains its exceptional year on year growth.

“I selected Avondale to market and sell my business because I was looking for something more than the readily available “bish bosh flog it” style of service. I wanted a bit more intelligence, thought and breadth of view, and in this Avondale and the team delivered along with a wealth of contacts, experience and genuine personal interest. The twelve-month process was an experience, and a very enjoyable one.”

John Peck, Owner, Peck and Strong