Action Communications Group Ltd, a full-service marketing agency specialising in fitness and wellness industries has sold to an Employee Ownership Trust (EOT).

Established in 2010 by Cheryl Thompson and Dawn Tuckwell, the business started out providing communications and PR services, but now offers the widest range of communication and content services for health, wellness, nutrition, sport, and fitness brands. With a strong and well-respected team of fitness and marketing experts, the business is today the largest agency that solely specialises in this arena. The sale, which was at full commercial value, ensures the continuity of the brand going forward and rewards the exceptional team.

“Selling your business must be up there with one of life’s most stressful experiences, but being surrounded by the most incredible team of experts kept us on track and smiling every step of the way.  Sally and Jo, our consultants at Avondale, worked at an impressive pace, while at the same time making everything super easy to understand.  Whilst cutting no corners, everything from our calls and meetings to the producing of documents, was ruthlessly time-efficient, something which was hugely important as we were also doing our ‘day jobs’.  Anytime there was a problem, it was presented with a solution, which meant no sleepless nights were had and we completed the deal drama-free!  We feel very lucky to have had Sally and Jo on ‘our side’ and wouldn’t hesitate to recommend them!” 

Cheryl Thompson, Action Communications Group Ltd

Sold to

Employee Ownership Trust

“Working alongside Avondale, as part of an integrated deal team, made the entire EOT transaction seamless. The client was able to draw on collective and joined up advice at every stage, allowing us to resolve issues quickly and complete the deal smoothly.”

Alan Zeal, Consultant, Rix & Kay Solicitors